Thursday, October 21, 2010

Are you Ready for Print-on-Demand?

Would the option to print on demand through an online storefront be of help to you or your organization? In many instances the answer is “yes”, but you may not realize how it would help. Answering a few simple questions can start to make the solution clear.

First, consider the structure of your organization. Do you have a distributed sales force or sell your product and/or service through dealers and distributors? If the answer is “yes!” you are a prime candidate to leverage Web-to-Print technology. By posting sales, marketing, and business communications into a Print-on-Demand storefront, you can empower your sales reps in the field, dealers, and distributors to order materials as they are demanded.

Next, ask yourself if your marketing department is struggling to keep up with requests? Or are you struggling to provide some of the down and dirty versioning and customizing of sales and marketing materials? If so, put another check in the “yes” column. End users are able to personalize and customize materials once in the Print-on-Demand storefront. Brand protection and legal compliance are no problem with the ability to control the degree of customization, as well as the capability to approve modifications before the job prints.

Or, are the same materials routinely ordered… such as stationary, letterhead, business cards, envelopes, forms? If so, you again fall into the “yes” category. By posting these items in a Print-on-Demand storefront, you now have the ability to order what you need when you need it...print it on-demand!

Finally, do you routinely revise documents, forcing you to throw out wasted, obsolete materials? Many companies find themselves answering “yes”. Choosing to print on demand eliminates waste, and provides speedy updates to documents. Print the most current version, in only the quantity you need, when you need it. Just-in-time inventory!

These are just a few basics when deciding if printing materials on demand is the right fit for you and your organization. Answering “yes” to any of the above questions is a good indication that this technology will have a positive impact on you and your organization.

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