Thursday, November 4, 2010

5 Compelling Uses of QR Codes

Description of where to use QR codes and how they make traditional media interactive
Google Favorite Places – Google uses QR codes on displays at the many businesses and locations included in their “Favorite Places” program. When you scan one of these QR codes, you'll quickly be taken to that business' mobile Place Page on Google, where you can read or post reviews, find a coupon or “Star” the business to check it out later.

Trade Shows – At this year’s Dscoop convention, interlinkONE, a Massachusetts-based software company, creatively used QR codes to drive traffic to their booth. In addition to print items, the code appeared on floor decals, candy wrappers, and staff shirts.

Print Marketing – Our clients have been adding QR codes to direct mail and catalog pages, leading to landing pages or video product demos.

Bands – Columbia Records promotes the band, Passion Pit, using QR codes on a multitude of print items, including beer coasters. The bar-to-band link takes the viewer to video and audio of the band.

Retail – At Norma Kamali in New York, QR codes are used throughout the store. These codes link to further information, including videos with celebrities wearing the same clothing. This information follows the shopper, even after they’ve left the store.

Don’t miss out! QR codes give your mobile customers and prospects an easy way to connect with you from any printed item.